What’s your unique selling proposition? How can you use the data you have inside your business to drive growth and profitability? These are some of the questions CoreData can answer by partnering with you to provide actionable business intelligence.

Discover the strength of your brand, quantify the efficacy of your advertising and marketing spend or let our “Digital Breadcrumbs” team help you better utilise your customer database through big data and business analytics.

Brand Tracking

Measuring the strength of your brand in the market is a critical aspect of any marketing program.

Our Brand Tracking research helps you identify your brand strength relative to key competitors, identifying areas of strength and weaknesses to focus your attention in the right areas.

Our research covers the following key aspects:

  • Brand awareness (prompted and unprompted)
  • Brand distinctiveness
  • Brand equity
  • Brand utility
  • Brand positioning in the market
  • Brand attributes/personality
  • Brand consideration
  • Advertising recall
  • Emotional appeal

Advertising Campaign Tracking

Have you got a specific advertising campaign that you want to test? We offer pre- and post-advertising campaign research so you can test the effectiveness of your marketing efforts in strengthening your brand and ensure you’re getting bang for your buck from your advertising dollars.

Whether you want to do this through qualitative or quantitative techniques, we’ve got you covered, providing you with a clear and objective indication of the efficacy of your advertising.

Data Mining

CoreData’s “Digital Breadcrumbs” team can help you maximise the power of your customer database.

Our team is experienced in database list-washing, website scraping techniques and digital detective work. This is a powerful tool to unlock and fully leverage your contact database by identifying various types of customers and developing the richness of data and insight you have on them.

Big Data and Business Analytics

At CoreData we are experts at turning abstract data into actionable business intelligence.

When designing the research, we facilitate the embedding of insights throughout the organisation and provide implementation utility via an end-to-end service.

Our experience means we have solutions to deal with typical ‘kinks’ in the insight chain – such as data extraction and use of multiple technological platforms.

The promise of big data and the Hype cycle

The introduction of technological developments typically follows a predictable path. Seminal offerings can be widely embraced, only to find they fall short of many ‘blue sky’ expectations – the Hype cycle.

The promise of big data insights transforming business in the information age is no longer an aspirational proposition. Espousing its virtues is akin to preaching to the choir to most businesses these days, but now we face the secondary challenge of truly realising this technological promise.

So what are the barriers to realising the power of big data insights? The key challenge lies in the need to bring together what are typically disparate skill sets and personnel:

Unfortunately, the disconnect between these key roles and skills is familiar to many executives. They often become frustrated realising the insight and pragmatic action points promised by big data analytics.

A unified approach

At CoreData we have identified this need for more holistic end to end management of insight delivery. Our team combines these varied skill bases and experience in one cohesive team.
We speak the language of your IT team to manage the process of data access and have mastered emerging adaptable technologies to manage this process. For example, allowing databases to talk to each other in real time and extract operational database information for analysis in better suited platforms for this work. We can then also provide GUI interface to visually explore data insights and develop strategy.
Our statistical analysts work closely with our business analysts to ensure the insights are catered to an organisation’s intimate needs and that these are communicated clearly to the organisation so they can be effectively embedded.

It is this understanding of the bigger picture and the need for end-to-end serviceability that gives our offer immense competitive strength in the market today. Incumbent providers promise a lot (and charge a lot) and seem like the ‘safe bet’ but are they really solving your problems or are they simply imposing off-the-shelf black box solutions?

An ongoing evolutionary process

Real success for turning data insights into successful growth drivers requires doing a lot more than just collecting data. It takes a long term commitment to embedding actionable intelligence throughout a business and re-evaluating and tweaking interventions on an ongoing basis.

CoreData designs our research with this top of mind and follows through to support businesses throughout the implementation and evaluation phases. Our long term partnerships attest to the success of this approach in bringing real change to organisations.