Our Expertise

CoreData Research understands the boundaries of research are limitless, and with the thirst for new research capabilities driven by customer demand, CoreData Research in recent years has began a global expansion into Asia and Europe.

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Our Panel

CoreData currently has a panel of 132,000 members providing a true representation of the Australian population. All socio economic areas are covered from high net worth investors to students, with labour market representation from finance professionals to small business owners, and demographics from city to regional and rural dwellers.

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Recent News


To rate or to rank, that is the question! – This time around we are tackling the issue of online ranking questions for our “research on research” collaborative with the University of Wollongong - part of our never ending efforts to provide our clients with the most innovative best practice research available on the market. [Read More]


Can a chart be smart…and beautiful? - Phase 1 of data visualization collaborative project with University of Technology is nearing completion. We see beautiful charts on the horizon. [Read More]

Recent Research Projects

2011 Insights
January 2012

As the New Year started, CoreData reflects on 2011 and shares with you some of the key insights from our research on more than 100,000 Australians.

Merger/ Brand Architecture
July 2011

Two Superannuation companies announced their intention to merge by 2013 and commissioned CoreData to provide merger research to assist in the development of communication strategies and brand architecture research to inform the development of a new brand for the merged entity...

Usage & Attitudes - Women in Super
May 2011

In May 2011, CoreData conducted research that aimed to uncover superannuation funds insights into the differing product and service needs of women to those of men. Determining the female role in household decision-making, their financial concerns and security, as well as their engagement, understanding and...

Segmentation - eCommerce
October 2010

In October 2010 an Australian company commissioned CoreData to conduct market research to gauge responses to their eServices update proposal. The research’s primary focus was to test specific customer value propositions in order to assess possible market demand for their Shopping Navigator and International Shopping Portal...

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