CoreData’s team is a complementary blend of experienced market research, financial services, marketing and media professionals.

  • Andrew Inwood

  • Simon Hoyle

    Head of Market Insight
  • Ben White

    Head of Research and Operations
  • Samrat Acharya

    Senior Insight and Strategy Consultant
  • Sharona Ghaemmaghami

    Business Operations Manager
  • Gittel Pacamalan

    Research Operations Manager
  • Rosie Brown

    Digital Marketing and Engagement
  • Aymon Blundell

    Research Consultant
  • Heath Morgan

    Research Analyst
  • Andrew Inwood

    Andrew Inwood is the founder and principal of CoreData and has more than 30 years’ experience in the Australian financial services industry. He started his career at Rothschild Australia Asset Management where he headed the marketing team, before moving to AMP Investments where he spent more than a decade. During his time at AMP, he was seconded to Virgin Direct in the UK to help establish the finance and investment arm of the group.

    Andrew returned to Australia to be marketing director of Wizard Home Loans. From Wizard he moved to Telstra where he spent three years as general manager of applications and hosted services, before leaving to start CoreData. In the past 10 years, CoreData has expanded out of Sydney to have offices in Perth, London, Boston and Manila.

    Andrew is the author of more than 50 pieces of significant research into clients and their behaviour and has a particular focus on the value of the client experience in financial services. He is a highly regarded speaker and has delivered keynote speeches in every Australian capital city, London, Edinburgh, New York, Tokyo, Queenstown, Monaco and Berlin.

    Andrew has served on a number of charity and sporting club boards and been a seed investor in and director of a number of start-up businesses, particularly in the online sector, a practice which he continues to this day.

    He has a Bachelor of Economics from the University of Sydney ASIA.

    [email protected]

    Gittel Pacamalan

    Gittel is a research operations manager at CoreData. She primarily coordinates with the Manila office of CoreData, works closely with cross-functional teams in delivering value-added insights via research projects, and contributes to establishing the required analytical skills of the teams.

    She holds a bachelor’s degree in Communication Research from the University of the Philippines-Diliman and has been in the market research industry for almost eight years. Her experience has covered a broad range of research topics about the Australian financial industry.

    [email protected]

    Simon Hoyle

    Simon has 35 years’ experience as a business and finance journalist, covering superannuation, insurance, investment and financial planning. He joined CoreData in 2018 as head of market insight, bringing an ability to craft simple but compelling narratives from often complex issues, and a passion for higher standards of education, ethics and professionalism in financial planning.

    From 2007 to 2017 Simon was editor of Professional Planner magazine, a leading voice in calling for higher standards for financial planners. He has worked as an investment writer for The Australian and The Sydney Morning Herald; and before that spent 11 years at the Australian Financial Review where he was appointed deputy investment editor and editor of the Smart Money personal finance section. He was on the team that created and launched Money Management in 1987, after joining BRW and Personal Investment magazines on a cadetship through The Age in Melbourne.

    [email protected]

    Sharona Ghaemmaghami

    Sharona is a Business Operations Manager at CoreData. She is primarily responsible for supporting and contributing to the sales team’s efforts and client management activities, as well as the production of proposal documents and related materials.

    In addition to holding a Diploma in Business, Sharona has recently graduated with a Bachelor of Business Administration at Macquarie University. Prior to joining CoreData, she spent time gaining experience in the retail industry where she was responsible for sales, merchandising and inventory.

    [email protected]

    Rosie Brown

    Rosie is Digital Marketing and Engagement Coordinator at CoreData and Hunter and Bligh. She holds a Bachelor of Commerce with a major in Public Relations from the University of Notre Dame in Fremantle Western Australia.

    Prior to her current role Rosie worked for a creative agency where she gained experience in copywriting and social media strategy. She also has experience in traditional marketing for a retail company. Rosie is currently undertaking postgraduate study in International Relations at the University of Sydney.

    [email protected]

    Ben White

    Ben has over 30 years’ experience in the research industry and is a specialist in segmentation, positioning and communications research. He is highly proficient in both qualitative and quantitative research fields. Before joining CoreData, Ben spent 7 years with Ruby Cha Cha working with Finance and Insurance brands operating in intermediated markets. Before then, Ben was based in the UK working with global financial services brands including HSBC and Royal Bank of Scotland with a focus on high-net-worth individuals.

    Ben's experience also traverses into the management consulting space working for firms including the Boston Consulting Group. There he provided research expertise across various consumer categories. In addition to this, he has client-side experience, working as a Market Research Manager for Zurich Financial Services Australia. Over his many years’ experience, he has worked alongside several Financial Services categories including, banking, investment and insurance.

    [email protected]

    Aymon Blundell

    Aymon is a research consultant at CoreData. His responsibilities include research design and implementation, data analysis and research report writing.

    He holds a Bachelor of Commerce from the University of Sydney, where he majored in Marketing and minored in Spanish and Latin American studies. Before working at CoreData, Aymon previously worked for market research consultancy EY Sweeney, as well as other various roles in the advertising and market research industries where he was able to develop his acumen for using data to create actionable business insights.

    [email protected]

    Heath Morgan

    Heath is a research analyst at CoreData where his responsibilities are to support the successful delivery of Client and CoreData research projects. Heath has completed a Bachelor of Business from the Royal Melbourne Institute of Technology (RMIT), where he majored in Entrepreneurship and minored in Marketing and Economics. Heath’s prior work experience was an internship at a private equity firm, BRC Capital where his role was to produce competition analysis reports and other research tasks.

    [email protected]

    Samrat Acharya

    Samrat joined CoreData in May 2022 after spending over 15 years in client-side businesses, with exposures in operations, purchasing, finance, insights, and analytics. He will be responsible for client relationship management, research development, data analytics, research design and delivery, syndicated studies, client report writing, and presentation development.

    Before joining CoreData, Samrat led the delivery of consumer data and competitive market analysis, trends, and emerging opportunities to provide consumer-centric insights and strategies to Costa Group, the only publicly listed horticulture company in Australia. Samrat holds a master’s degree from Griffith University in Commerce and has completed the Strategic Thinking and Action course from Melbourne Business School.

    [email protected]

    CoreData WA team

  • Kristen Turnbull

    Director, CoreData WA
  • Paul Croci

    Commercial Director, CoreData WA
  • Alison Sweet

    Head of Strategy and Insights, WA
  • Kristy Felton

    Senior Research Consultant
  • Noomayra Mahbub

    Research and Project Manager
  • Henry Fagan

    Research Consultant
  • Kristen Turnbull

    Kristen is director of CoreData WA and deputy managing director of CoreData Group. Kristen has more than 10 years’ experience running market research projects across Australia and founded the WA business in 2017.Kristen understands the importance of building relationships and has done so across multiple industries where she continues to leverage her strong interpersonal skills. Starting her career in journalism, Kristen’s strengths include interviewing and written communication, overseeing large, complex projects, and building and maintaining high trust-relationships with clients and peers.

    Graduating from the Australian Institute of Company Directors in 2019, she has a solid understanding of governance and risk, and is able to manage highly sensitive client projects with stringent data privacy requirements, including for banks and superannuation funds. Kristen holds an Executive MBA from AGSM and is a non-executive director of disability services not-for-profit, Intelife. Before relocating to Perth, Kristen was head of financial services in CoreData’s Sydney office. Prior to joining CoreData in 2009, she was a financial journalist for seven years.

    [email protected]

    Alison Sweet

    Alison is a career researcher and has worked in a range of industries and capacities for more than 15 years. As Head of Strategy and Insights, she is responsible for the design and delivery of strategic client solutions, and our ongoing growth partnerships.

    Leveraging strong research design, data analysis and visualisation capabilities, her focus is on uncovering evidence-based strategic opportunities and insights, and crafting compelling data-driven narratives that build understanding and capability. Her expertise includes employee and workforce, education and training, consumer and social research. She has a keen interest in understanding the context and drivers of attitudes, behaviours and decisions and has worked with youth, people with disability, Indigenous and CaLD stakeholder groups and research participants.

    An advocate for industry engagement with the education sector, Alison maintains engagement with this sector as the Chair of an TAFE industry advisory group. She holds qualifications in science, education and business, is a full member of the Research Society and a Qualified Professional Researcher (QPR).

    [email protected]

    Henry Fagan

    Henry is a Research Consultant with CoreData WA. He has a strong focus on secondary research, survey design, data analysis and reporting. Prior to CoreData WA, Henry worked in strategy and research roles in the not-for-profit sector. There he drove structural change through research and insights contributions to strategic plans and major projects, including Football West’s 2018-2022 Strategic Plan and the Global Slavery Index. In addition, he is skilled in the development of PowerBI dashboards.

    Henry holds a Bachelor of Arts majoring in Law and Society and Psychology and a Master of Law, Policy and Government, both from the University of Western Australia.

    [email protected]

    Paul Croci

    Paul has worked in the market research industry since 1999, in roles on both client and agency side of the fence, and across industry sectors as diverse as FMCG, consumer electronics, publishing, media, membership organisations and financial services. He has headed the insights function for global brands such as NIVEA, Elastoplast and Samsung, and led a member experience- centred transformation workstream at RAC. He has also lectured at Sydney University on consumer behaviour.

    Paul joined CoreData in 2021 as Commercial Director, bringing significant expertise in brand and campaign development and measurement, concept testing, campaign performance evaluation, customer experience and brand health evaluation. He has a passion for helping brands develop effective and high-performing campaigns, and for coaching stakeholders along the way.

    Paul has a Bachelor of Business (Marketing Major) from UTS and a Bachelor of Arts (Honours) from Sydney University.

    [email protected]

    Kristy Felton

    Kristy has over 15 years’ experience providing organisations with strategic advice and insights to help them deeply understand their consumers and markets. She is highly skilled across all quantitative and qualitative methodologies, and areas of expertise include brand health tracking, brand positioning, customer journey mapping, target market identification, consumer segmentation, and campaign pre-testing, tracking and evaluation.

    Prior to joining CoreData in 2021, Kristy held consulting roles at Synovate and Faster Horses Consulting, and has worked in insights and community engagement roles within both state and local government. She has worked closely with some of WA’s most well-known organisations including Kleenheat, Western Power, Synergy, ATCO, Bethanie, Peet Property, LWP, CBRE, P&N Bank, BankWest, Mrs Macs, Mundella, Tourism WA and WA Museum.

    [email protected]

    Noomayra Mahbub

    Noomayra has 5 years experience working on end-to-end market research projects, with a strong focus on quantitative methodology. Her expertise lies in brand and communication tracking studies. She is passionate about getting to the heart of clients' issues and partnering with them to find a way forward.

    In her previous roles in Singapore and Perth, she fostered strong relationships with clients across diverse industries, handling multi-country projects in the APAC region for global FMCG companies such as Unilever, Pepsi and Abbott. In Perth, she's worked with local organisations such as Kleenheat, Western Power, Horizon Power, Synergy, Insurance Commission WA, Mrs Mac's and Mt Barker, helping to shape their strategic direction.

    [email protected]