Companies pursue the holy grail of improving customer engagement, but often without fully understanding what the term really means, and sometimes pursuing engagement with customers purely for its own sake. …
In the late winter of 2015, Sweden under its then-new Prime Minister Stefan Loven – ex-welder, ex-unionist and minority Government holder – became the first country to enter negative interest …
Two men are arrested after holding up a bank and held separately for questioning by the police. How should each of the thieves behave to achieve the optimal outcome? And …
The past 12 months have been nothing short of extraordinary as the first wave of changes driven by the Royal Commission rolled through the industry and as personal and company reputations …
Australia’s life insurance industry is facing significant headwinds, driven by regulatory reform, margin pressure and the evolving adviser landscape. The Life Insurance Framework (LIF) review, Protecting Your Super and Putting …
Is your brand delivering on its promises? For a consumer, the failure of a brand to meet its promises is normally a bitter pill to swallow. Therefore, the onus is …
Growing numbers of Australians are shunning the traditional joint account and preferring to keep their finances separate. The days when a shared bank account was the ultimate sign of being …
Reserve Bank of Australia (RBA) figures show home owners nationally are, on average, 2.5 years ahead with their home loan. But as always, averages don’t tell the full picture. In …
We recently produced a piece of research intended to assess Western Australians’ perceptions of the financial advice brands on offer – and the picture it painted wasn’t pretty. We surveyed …
Australia, like many other markets, is currently experiencing the rise of the ‘Millennial Generation’, the all-embracing label for those born between 1980 and 2000. Often maligned as the “me me …
Excerpt The self managed super fund (SMSF) sector has been through a period of immense growth since its inception, to become the largest part of the $2 trillion Australian superannuation …
Consumer habits are changing rapidly, and the daily salvo of marketing messages is at the core of the transformation. In the 1970s, we were delivered an average 500 ads a …
The value of data: how research can help power strategy Marketing is in the middle of a data driven boom where research is the key to helping businesses understand their …
How well do you speak with your policyholders? It’s not enough to deliver a message. It should be written in a way your customers understand. The Australian Competition and …
What can we learn from some of the world’s best brands? For every brand superstar, such as Bunnings, there’s the story of a failed competitor like Masters. This clearly begs …
