Implement or die – action research

With an increasing focus on evidence based decision making in this digital age information, few pundits still question the need to inform business decisions, marketing strategy, product development and CRM …

White Paper – The Shock of the New

Excerpt The financial services industry is in a state of flux. As competition heats up and companies scramble for market share, there are some new kids on the block threatening …

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What are you doing to get in your customers’ consideration set?

In a typical customer journey, so much of the marketing effort centres on customer retention and loyalty – after all, it’s cheaper and easier to keep a customer than to …

Robo-advice: hype or hero?

Few emerging products have generated the hype that surrounds robo-advice in 2017. Federal Treasurer Scott Morrison backed robo-advice at a G20 conference in Germany earlier this year as a solution …

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Super – the big easy

The superannuation industry continues to experience strong growth and is currently worth over $2 trillion, up 7.5% on the previous year. However, the number of member accounts has decreased from …

Get with the program: The comparative advantage of being human

For many players in the financial services game (if not the economy as a whole), the need to stay competitive with an ‘innovative’ technological advantage is becoming less about getting …

The danger of dumbing it down

From an early age I have been fascinated in what makes people tick (maybe it’s no wonder having psychologists as parents). I remember one experience as a child when the …

Power to the people

New aged care reforms being introduced on February 27th, 2017 will hand greater control to consumers and place increased obligation on aged care providers to better understand their customers. Consumers …

Digital disruption races ahead in Europe and China

It’s easy to see why banks and fund managers alike are in love with automation – in terms of management, scalability and cost, machines are a lot easier to lover …

Using “simple” analytics to transform business decisions

Recent years have seen the burgeoning growth of data science and ‘insights’ teams to make sense of the large amounts of data that corporations have at their fingertips. This is …