Are your surveys mobile-optimised?

Last month, we discussed why understanding your survey respondents really matters. As there is no ‘one size fits all’ approach to survey design, the context of ‘who, what, when, where and …

Why your survey design really matters

Best practice is a well sought-after but often contested goal in survey design. How many questions should I ask? How should I ask them? What combination of buttons, sliders and …

Brand Survival Guide: What your brand needs to thrive in 2021

In 2021, the world continues to battle a pandemic, our online spaces are plagued with misinformation, and conspiracies and political scandals still top the news. But while we may be …

Five trends set to shape business intelligence methods and market research in 2021

Gone are the days of slowly pivoting strategy; during a pandemic, change comes on the daily, and your business needs to be prepared to adapt at a similar speed. With …

A year to remember, or a year to forget? CoreData’s review of 2020

In 2020 we all had to adapt quickly to a suddenly changed world, and to find new and innovative ways of doing business and interacting with clients. But it was …

To engage or not to engage. Is that even a question?

Companies pursue the holy grail of improving customer engagement, but often without fully understanding what the term really means, and sometimes pursuing engagement with customers purely for its own sake. …

Five ways SMSF providers can deal with the death of homo economicus

The self-managed super fund (SMSF) market is reaching its maturation phase. The challenge facing participants in the market now is how to identify where new growth opportunities lie. So how …

Footy, Millennials and Segmentation

Last Sunday Essendon lost to Melbourne in the AFL and a story to make the media rounds was Brendon Goddard’s on-field spat with a few of his younger teammates. What …

Facebook, Cricket and the endless search to know the Customer

Over the last few months, those in the business of crisis management have been gifted more fodder for promoting their services than they could ever have hoped to get their …

Five ways to rebuild trust in the wake of the royal commission

The mechanics of trust between people and between people and organisations are not a secret. There is more than 200 years of research about the psychology of it, and since …

Be authentically good when dealing with customers’ data

Business must earn trust or feel the heavy hand of government intervention. Tai Rotem explains. Time is running out for business to self-regulate how it uses customers’ data. Every time …

Want to grow revenue without taking on more staff?

Growing a service-based business isn’t easy. Often it can feel like a balancing act – take on new staff too early and you risk introducing cost without any guarantee of …
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The 5 key barriers to integrating advanced marketing analytics

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years. The first movers are well and truly gone; marketing analytics …

The Dangers of Extrapolation and Automation

With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …

The Nexus of Nous – tales from the Tower of Babel

The snowballing complexities manifested by our increasingly competitive technological world are bringing a timeless challenge to the fore – growth aspirations that end up building a Tower of Babel. Success …