Misperceptions about IP cover a red flag for life industry

Nearly half of consumers who currently have income protection insurance believe they would be covered in the event of job loss, new research from CoreData has found. The research, based …

Struggling Australians still hesitant to drawdown on their retirement savings

One in two Australians struggling with household bills admit if they were eligible to access their super early, they would be more concerned about reducing their retirement wealth than about …

COVID-19 blow to gender employment parity doesn’t tell the whole story

Women are more likely than men to have lost their job due to COVID-19, but the pandemic could drive greater employment parity in the long-term, CoreData’s latest research has found. …

Australians postpone mortgage pain as value of home loan repayment deferrals mounts

Nearly one in five Australians with a mortgage expect to freeze repayments in the next 12 months, revealing the extent to which repayment holidays will help many homeowners avoid the …

One in five believe avoiding a recession is worth 106,000 lives

More than one in five Australians are willing to see tens of thousands of their compatriots fall victim to COVID-19 if it means the country will avoid going into a …

To engage or not to engage. Is that even a question?

Companies pursue the holy grail of improving customer engagement, but often without fully understanding what the term really means, and sometimes pursuing engagement with customers purely for its own sake. …

Five ways SMSF providers can deal with the death of homo economicus

The self-managed super fund (SMSF) market is reaching its maturation phase. The challenge facing participants in the market now is how to identify where new growth opportunities lie. So how …

Footy, Millennials and Segmentation

Last Sunday Essendon lost to Melbourne in the AFL and a story to make the media rounds was Brendon Goddard’s on-field spat with a few of his younger teammates. What …

Facebook, Cricket and the endless search to know the Customer

Over the last few months, those in the business of crisis management have been gifted more fodder for promoting their services than they could ever have hoped to get their …

Five ways to rebuild trust in the wake of the royal commission

The mechanics of trust between people and between people and organisations are not a secret. There is more than 200 years of research about the psychology of it, and since …

Be authentically good when dealing with customers’ data

Business must earn trust or feel the heavy hand of government intervention. Tai Rotem explains. Time is running out for business to self-regulate how it uses customers’ data. Every time …

Want to grow revenue without taking on more staff?

Growing a service-based business isn’t easy. Often it can feel like a balancing act – take on new staff too early and you risk introducing cost without any guarantee of …
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The 5 key barriers to integrating advanced marketing analytics

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years. The first movers are well and truly gone; marketing analytics …

The Dangers of Extrapolation and Automation

With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …

The Nexus of Nous – tales from the Tower of Babel

The snowballing complexities manifested by our increasingly competitive technological world are bringing a timeless challenge to the fore – growth aspirations that end up building a Tower of Babel. Success …