The Australian Aged Care industry is facing a complex set of moral, financial and reputational challenges. With widespread allegations of abuse surfaced through the Royal Commission into Aged Care Quality and Safety, …
Last month, we discussed why understanding your survey respondents really matters. As there is no ‘one size fits all’ approach to survey design, the context of ‘who, what, when, where and …
Best practice is a well sought-after but often contested goal in survey design. How many questions should I ask? How should I ask them? What combination of buttons, sliders and …
In 2021, the world continues to battle a pandemic, our online spaces are plagued with misinformation, and conspiracies and political scandals still top the news. But while we may be …
Gone are the days of slowly pivoting strategy; during a pandemic, change comes on the daily, and your business needs to be prepared to adapt at a similar speed. With …
Two weeks ago I attended a webinar run by Dr Jeffrey Tobias, managing director of The Strategy Group, on business model transformation. Dr Tobias is a great strategic thinker; he …
Business must earn trust or feel the heavy hand of government intervention. Tai Rotem explains. Time is running out for business to self-regulate how it uses customers’ data. Every time …
How time flies. About 10 years ago I was at an industry leaders meeting (over breakfast, because “leaders” get up early!!) and I was struggling with my decision to reach …
It’s little wonder that trust in Australian institutions has hit a five-year low. According to the latest Edelman Trust Barometer, trust levels have collapsed in the last two years across …
Brand Tracking is one of the common ways for businesses to assess what people think about their brand and can provide some valuable insight into which areas to focus the …
Growing a service-based business isn’t easy. Often it can feel like a balancing act – take on new staff too early and you risk introducing cost without any guarantee of …
What really drives success? Countless people’s works have tried to pin it down and our performance-driven society’s obsession with KPIs suggests we desperately want to pursue it in a systematic …
Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years. The first movers are well and truly gone; marketing analytics …
Kristen Turnbull, Director CoreData WA talks on Business Women Australia’s Podcast series about how to make sure you get effective outcomes from your research. Listen to the podcast below. http://www.coredata.com.au/blog/wp-content/uploads/2017/08/how-to-avoide-the-common-research-traps.mp3
With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …
