Harnessing content: three tips to improve your content marketing strategy

The content ‘bug’ has bitten marketers across all businesses: blogs, vlogs, infographics, interactive… content marketing has exploded. The challenge is in getting cut through with your content, making it something …

Developing a sound strategy: Have we lost the art of planning?

Developing a sound strategy: have we lost the art of planning? If you fail to plan, you plan to fail is one of the hackneyed sayings in business, yet many …

Case Study: Commonwealth Bank of Australia

CHALLENGE Commonwealth Bank of Australia (CBA) has a network of mortgage brokers who are a vitally important part of the bank’s service offer in the lending sector. CBA approached CoreData …

Case Study: State Plus

THE CHALLENGE State Plus (formerly State Super Financial Services) is a financial advice and investment service traditionally catering to public sector employees. Facing fundamental changes to the organisation, the public …

Case Study: Equip Super

CHALLENGE Prior to 2014, Equip Super had never conducted a survey of the employers who use the fund as a default fund at their workplace. Consequently, the fund lacked a …

Case Study: Workplace Super Specialists Australia

CHALLENGE WSSA approached CoreData in 2016 to develop a robust Workplace Financial Wellness benchmark index to be published and promoted by WSSA on an ongoing basis. With an estimated annual …

Case Study: The Fred Hollows Foundation

CHALLENGE The Fred Hollows Foundation (FHF) is an international development organisation working towards eliminating avoidable blindness and improving Indigenous Australian health. As a non-governmental organisation, FHF relies on donations to …

Case Study: Swiss Re

CHALLENGE Swiss Re is a wholesale provider of reinsurance to insurance companies, mid-to-large-sized corporations and public sector clients. The group approached CoreData in 2016 seeking ways to turn research segments …

Case Study: REI Super

CHALLENGE REI Super is an industry fund for professionals working in the real estate industry. The fund recognised that its broad 30,000-strong membership base had varying needs, but lacked the …

Case Study: BT Financial Group

CHALLENGE BT Financial Group recently launched its flagship investment and administration platform, BT Panorama. As part of the marketing of the platform to financial advisers and accountants, BT approached CoreData …