Methodologies

Our strict and specific methodologies allow us to produce high quality research and insight to best meet the needs of clients.

Focus Groups

Tends to compliment one or more other strategies employed.  Allows for in depth qualitative investigation to develop novel research hypothesis and also to put findings into ‘context’ through strategic questioning of focus group subjects.

Focus groups are optimally sized with 8-10 participants involved, and can be comprised based on a number of demographic factors relevant to a given project, such as age, sex, geography, income etc.

Focus groups are a CoreData Research specialty, conducted by experienced and qualified researchers who engage face to face with a small group delving deep into their decision making drivers and opinions.

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