Core Functions

We provide a full range of specialised market research studies.

Brand Architectures & Ad Testing

CoreData Research regularly conducts Brand Tracking research to identify the brand strength of a client in relation to competitors.

UNDERSTANDING BRAND AWARENESS

CoreData Research Brand Tracking campaigns comprise two different scenarios, depending on the client need.

The first basic scenario is simply polling the CoreData Research membership panel to establish the brand’s awareness on internal and external factors including:

  • Unprompted awareness
  • Brand recognition
  • Brand trust
  • Intention to use
  • Intention to recommend

The second scenario provides much more definitive results, by polling the CoreData Research membership panel before a marketing or advertising campaign, with a second poll conducted after the campaign.

This simple but effective Brand Tracking technique identifies success in improving brand awareness in the target segment.

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