QUALITATIVE RESEARCH

CoreData-brandmanagement constantly undertakes qualitative research techniques to obtain a deeper understanding of the consumer and professional behavioural psyche.

Focus groups are a CoreData-brandmanagement specialty, conducted by experienced and qualified researchers who engage face to face with a small group, delving deep into their decision making drivers and opinions.

The sessions can be held in any city in Australia, where CoreData-brandmanagement will book an appropriate location for easy attendee access.

All focus group participants are paid a fee by CoreData-brandmanagement for their time and services.

RECRUITING FOR FOCUS GROUPS

CoreData-brandmanagement has the ability to conduct focus groups on any specified market segment a client requires, due to well established recruitment processes.

The 130,000 strong CoreData-brandmanagement member panel is a true representation of the Australian population, allowing specific socio economic and demographic recruiting to satisfy the direct client research requirements.

Other techniques include random and segmented recruitment from a specified internal client database for scenarios where a client seeks an opinion from existing members or customers..