GENUINE MYSTERY SHOPPING
CoreData-brandmanagement specialises in conducting genuine mystery shopping events using a vigorous screening process to validate only those shoppers who are currently in the market to purchase are used.
Results are then presented to clients including commentary from mystery shoppers highlighting reasons why they purchased though a certain vendor and equally important why the shopper declined the market offer and selected another provider.
All mystery shoppers are paid a fee by CoreData-brandmanagement for their time and services.
SPECIALIST AREAS
CoreData-brandmanagement conducts hundreds of mystery shopping events each year across a wide range of financial services offered by banks, brokers and financial advisors.
With the mystery shopping program being in place since 2003, CoreData-brandmanagement has built up a massive store of mystery shopping data history.
This data history allows current shopping programs to be benchmarked over time, providing a definitive result of how client product and service decisions in the past have reflected in future shopping choices.
Major mystery shopping areas include:
- Financial planners
- Financial advisors
- Micro business lending
- Macro business lending
- Mortgages (offered by banks)
- Mortgages (offered by brokers)
MYSTERY SHOPPING SOFTWARE
To allow mystery shoppers to record their experiences 24 hours a day, CoreData-brandmanagement utilises the web based mystery shopping platform Checker.
Checker provides a high level of data integrity. Shoppers must answer questions in a set order and cannot proceed until a ratings selection or a written comment has been populated.
CoreData-brandmanagement then provides clients with various levels of data and reporting, depending on their needs, budget and internal audiences.
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