CoreData-brandmanagement regularly conducts Brand Tracking research to identify the brand strength of a client in relation to competitors.

The CoreData-brandmanagement 130,000 membership panel provides real time access to every socio economic and demographic segment within Australia, providing the ability to target a certain audience.

UNDERSTANDING BRAND AWARENESS

CoreData-brandmanagement Brand Tracking campaigns comprise two different scenarios, depending on the client need.

The first basic scenario is simply polling the CoreData-brandmanagement membership panel to establish the brand's awareness on internal and external factors including:

• Unprompted awareness
• Brand recognition
• Brand trust
• Intention to use
• Intention to recommend

The second scenario provides much more definitive results, by polling the CoreData-brandmanagement membership panel before a marketing or advertising campaign, with a second poll conducted after the campaign.

This highlights the consumers change in brand awareness, which can be then spilt by sectors including:

• Age
• Gender
• Location
• Income bracket
• Household income
• Advertising medium

This simple but effective Brand Tracking technique identifies success in improving brand awareness in the target segment.