Usage & Attitudes – Women in Super
May 2011Problem:
In May 2011, CoreData conducted research that aimed to uncover superannuation funds insights into the differing product and service needs of women to those of men.
Determining the female role in household decision-making, their financial concerns and security, as well as their engagement, understanding and experience with their superannuation funds were integral areas of the research. Differing retirement expectations and sentiments towards money management and finances were also key areas of the research.
Methodology:
To gauge differing needs and perceptions, online surveys were sent to both men and women from CoreData’s consumer database. The survey was completed by over 1,059 respondents from May 31st to June 16th 2011.