Latest Research
CoreData Research conducts a large variety of studies.
If you are interested in financial services insights and white papers, please visit CoreData Consulting www.coredataconsulting.com.au
2011 Insights
January 2012As the New Year started, CoreData reflects on 2011 and shares with you some of the key insights from our research on more than 100,000 Australians. read more
Merger/ Brand Architecture
July 2011Two Superannuation companies announced their intention to merge by 2013 and commissioned CoreData to provide merger research to assist in the development of communication strategies and brand architecture research to inform the development of a new brand for the merged entity... read more
Usage & Attitudes – Women in Super
May 2011In May 2011, CoreData conducted research that aimed to uncover superannuation funds insights into the differing product and service needs of women to those of men. Determining the female role in household decision-making, their financial concerns and security, as well as their engagement, understanding and... read more
Segmentation – eCommerce
October 2010In October 2010 an Australian company commissioned CoreData to conduct market research to gauge responses to their eServices update proposal. The research’s primary focus was to test specific customer value propositions in order to assess possible market demand for their Shopping Navigator and International Shopping Portal... read more
Segmentation – “Life in the Third Age”
September 2010In September 2010 an Australian Superannuation fund commissioned CoreData to conduct market research to explore market opportunities among consumers. The primary focus of the research was to establish which external target markets present attractive opportunities for the fund’s Post Retirement Division... read more
Forecasting Research
Following proposed Future of Financial Advice Reforms (FoFA) (being remuneration, fiduciary duty, opt-in and intra-fund advice), the Association of Financial Advisers (AFA) commissioned CoreData in September 2010 to undertake financial adviser research to better understand how these reforms might affect the financial planning professionals, clients and the industry as a whole... read more