At CoreData, we help grow your business through engaging communication, insight and strategic thinking.
Consumers are becoming increasingly marketing-savvy and now demand you ‘earn’ their attention. We have entered the age of ‘pull’ marketing, where consumers are no longer passively eating what has been served to them.
An effective content strategy can help you build and maintain a loyal customer base and drive profitable growth within your business over time. Developing the right messaging and presenting it in a compelling way is core to our content creation process.
Our team are a complementary blend of former media, marketing, research and financial services industry professionals, meaning we are expert communicators and truly understand the key to customer engagement.
At CoreData, we leverage research insights to develop tailored content that speaks to your target audience in the right language, through the right channels and with the right message. This work is about positioning your brand credibly and driving awareness – without the hard sell.
With our combined research insights, imagination and use of innovative platforms, we have the power to amplify messages and engage your customers on new levels.
Our infographics and animations bring the research findings to life, telling a narrative and connecting with people in a more compelling way than what’s possible through traditional mediums.
Many of our clients use data visualisation to drive their SEO content strategy, optimising organic search results and helping them to reach a broader online audience. Others simply want a unique customer engagement tool that they can leverage on their social platforms.
All of our data visualisation aims to be rich enough to satisfy media with social commentary yet light hearted and engaging enough to satisfy customers and optimise sharing among peer networks.
Creating quality, research-driven content that informs and engages is at the heart of what we do.
This means that whether you’re seeking articles for a website, social media platform, blog or newsletter, you can rely on us to get the job done.
From the creation of simple and effective marketing collateral to the commissioning, writing and design of magazines (print and online), CoreData delivers editorially targeted, well designed articles and publications to engage audiences with thought-provoking content.
If you’re introducing a new product or service or revitalising an established brand, CoreData boasts a team of copywriters and designers who have worked with some of the world’s most recognisable names. We can create attractive marketing material specifically targeted to reach key audiences.
Whether you are looking for an in-depth, evidence-based white paper exploring a specific research topic or a thought provoking thought leadership piece to start a conversation with your market, CoreData can help.
Our experienced team of writers and freelancers can produce absorbing, fresh copy across a range of topics – be it simple but intriguing or highly complex subject matters. These topics include investments, business, personal finance, resources, infrastructure and property.
At CoreData, we believe that change starts with insights – but it’s what you do with those insights that really counts.
Our leadership team are adept at providing consulting services to clients who are looking for more than just a research solution to their problem. We are here to help you action the research findings to drive business growth, whether that be through strategy and business planning, strategic communications, staff training workshops, gap analysis or change management.
To find out more about how we can tailor our research and consulting solutions to meet your needs, give us a call.