CoreData-brandmanagement provides bespoke and syndicated research to the mortgage and lending sector from both a business-to-business distribution channel perspective and also a business-to-consumer point of view.
The B2B syndicated work covers the banking channel, the broker channel and direct channel across the market, and from a consumer perspective, the group provides retail consumer syndicated research on the Australian mortgage industry.
Collectively these research products span lenders, brokers & loan consultants, first time buyers, refinance seekers, new borrowers, reverse mortgages and those seeking equity release.
These reports include:
BROKER LOAN CONSULTANT
The CoreData-brandmanagement annual Broker Loan Consultant report delivers mortgage groups insight into the evolving needs and demands of loan consultants, outlining specific triggers influencing retention and recruitment.
Analysis encompasses an internal and external view of each mortgage group, allowing firms to better position themselves to negotiate with existing brokers / loan consultants, and attract new members.
Participation: More than 1000 brokers / loan consultants.
MORTGAGE LENDER
The CoreData-brandmanagement annual Mortgage Lender report delves into the shifting demands of brokers / loan consultants and the mortgage distribution groups.
The research focus is distributors of mortgages and their respective broader groups to recommend certain products and lenders above other providers in the market.
Participation: More than 1000 brokers / loan consultants.
MORTGAGE SHADOW SHOPPING
CoreData-brandmanagement conducts 300 annual mortgage shadow shops using real shoppers who are actively in the market for a mortgage.
The Mortgage Shadow Shopping report equips clients with a benchmark assessment of their customer acquisition effectiveness from the appointment making stage to documentation.
MORTGAGE BRAND MAPPING
The CoreData-brandmanagement annual Mortgage Brand Mapping report has been complied to meet the needs of home loan providers in assessing their current market position against competitors.
Brand mapping is a strategic technique used to effectively differentiate and distinguish competing groups.
Participation: More than 1000 consumers.
AUSTRALIAN MORTGAGE REPORT
The CoreData-brandmanagement quarterly Australian Mortgage Report is a market share benchmarking report over a five year period to help unravel each Australian Deposit-taking Institution's position in the very competitive mortgage lending sector.
The report contains a different theme per quarter such as; the first home buyer supplement or customer acquisition success and failures, to help deepen the mortgage understanding of subscribers.
AUSTRALIAN CASH REPORT
The CoreData-brandmanagement quarterly Australian Cash Report is a market share benchmarking report based on Australian Deposit-taking Institution's share of retail deposits, over a five year period.
The report contains a different theme per quarter such as; consumer choice of retail deposit products or customer acquisition, to help unlock market share and customer choice in this highly competitive industry.
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