| CoreData-brandmanagement provides a range of bespoke and syndicated research products for the Australian banking and finance industry.
Bespoke work is primarily for individual banks and CoreData-brandmanagement has worked on a broad range of research projects across most banking areas for clients.
From a syndicated customer point of view, CoreData-brandmanagement provides banks with a variety of retail and business banking absolute and benchmark products.
These reports include:
RETAIL BANKING TRACKER
CoreData-brandmanagement's bi-annual Retail Banking Tracker uses a Net Promoter Score (NPS) to assess the relative perceived performance of Australia's retail banking providers.
NPS identifies customer intent from a behavioural perspective to asses whether individuals are net promoters, passives or detractors towards a provider.
This simple but effective measure of customer advocacy allows an apples-for-apples comparison to supplement in-depth group specific findings.
PRIVATE BANKING TRACKER
CoreData-brandmanagement's bi-annual Private Banking Tracker uses a net Promoter Score (NPS) to provide institutions and dealer groups with analysis to a comparable benchmark, allowing the ability to monitor perceived performance against peers from a client interaction point of view.
Participation: More than 750 private banking customers.
BUSINESS BANKING TRACKER
CoreData-brandmanagement's bi-annual Business Banking Tracker uses a net Promoter Score (NPS) to provide business banking providers with a comparable benchmark of perceived performance against peers.
Participation: More than 750 business banking customers.
MICRO BUSINESS BANKING
CoreData-brandmanagement's annual Micro Business Banking report is a relative assessment of Australia's business banking providers with annual revenue below $1 million.
The study uses real mystery shoppers representing real companies who are actively in the market seeking a business bank relationship.
In essence, the study measures and benchmarks banks in terms of their ability to service and engage with real would-be customers.
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