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Recent Research Projects
2011 Insights
As the New Year started, CoreData reflects on 2011 and shares with you some of the key insights from our research on more than 100,000 Australians.
Merger/ Brand Architecture
Two Superannuation companies announced their intention to merge by 2013 and commissioned CoreData to provide merger research to assist in the development of communication strategies and brand architecture research to inform the development of a new brand for the merged entity...
Usage & Attitudes - Women in Super
In May 2011, CoreData conducted research that aimed to uncover superannuation funds insights into the differing product and service needs of women to those of men. Determining the female role in household decision-making, their financial concerns and security, as well as their engagement, understanding and...
Segmentation - eCommerce
In October 2010 an Australian company commissioned CoreData to conduct market research to gauge responses to their eServices update proposal. The research’s primary focus was to test specific customer value propositions in order to assess possible market demand for their Shopping Navigator and International Shopping Portal...