Growing a service-based business isn’t easy. Often it can feel like a balancing act – take on new staff too early and you risk introducing cost without any guarantee of additional revenue; take on more work without increasing headcount, and you face capacity constraints and bottle necks.
But what if we told you it was possible to grow your business without increasing your headcount? By using data and insight to improve the way you target prospective customers, communicate with existing customers and drive retention and growth?
Kristen Turnbull, Director CoreData WA, spoke with Ambitious Entrepreneur about:
>> How to turn the data you have on your business into actionable insights to drive business growth
>> Why it’s important to segment your customer base for effective engagement