The snowballing complexities manifested by our increasingly competitive technological world are bringing a timeless challenge to the fore – growth aspirations that end up building a Tower of Babel.

Success today often requires embracing multidisciplinary approaches which in turn require diverse teams of skill to work together cohesively.   Unfortunately, these multi-disciplinary teams don’t always speak the same language or the see the world in the same way – a critical driver of inefficiency and even project failure.

Getting this right can redefine problems and provide innovative solutions leveraging novel perspectives from this ‘meeting of minds’.  In fact, some of the greatest breakthroughs in human thinking have come from the reapplication of insights from one discipline to another.  Getting this right is also fundamentally a precondition of strategy implementation. The failure of these cogs to ‘grind in harmony’ gives little hope for the effective operationalisation of our grand plans in the real world.

The inherent challenge is developing a systematic approach to managing this ‘meeting of the minds’. Let’s face it, skill sets come with not only prerequisite jargon and lexicons but also with inherent personality dispositions and organisational/world views. Reminds me of the joke about the engineer, the lawyer, the doctor and the politician…..

While this might look a bit different depending on the operating environment, our market research experiences provide some useful illustrative examples. The typical challenge for our team is playing the lynchpin role that keeps the other gears turning – regardless of the ‘’brilliance’’ of our contribution, its value is severely diminished if the other cogs in the machine are not turning in unison.

The ‘’Nexus of Nous’’ we typically contend with brings together a diverse team of skill sets including IT, data science, business analytics, behavioural science, marketing, communications and various client stakeholders (each with unique perspectives and focus, from product development to customer experience to hard bottom lines).