Cashless way taps and grows

In Australia we talk a lot about our ‘cash economy’ – the cash-in-hand, under the table payments that hit the government’s hip pocket in the form of unpaid taxes or …

Include the primary residence in asset test

Australia is an unusual place, not just because of our geography, our animals and our plant life, but because of the way we value our assets and the way we …

White Paper – The Future of Banking

Excerpt Australia’s financial services sector is the biggest contributor to the national economy, employing 450,000 people, with a rocksteady reputation. Yet despite the envious strength of our major banks and …

Want to read more? Download the full paper

The importance of measuring your brand

Is your brand delivering on its promises? For a consumer, the failure of a brand to meet its promises is normally a bitter pill to swallow. Therefore, the onus is …

Saving solo

Growing numbers of Australians are shunning the traditional joint account and preferring to keep their finances separate. The days when a shared bank account was the ultimate sign of being …

Building a Buffer

Reserve Bank of Australia (RBA) figures show home owners nationally are, on average, 2.5 years ahead with their home loan. But as always, averages don’t tell the full picture. In …

Mind the (Advice) Gap

We recently produced a piece of research intended to assess Western Australians’ perceptions of the financial advice brands on offer – and the picture it painted wasn’t pretty. We surveyed …

Marketing to Millennials: Why They Are That Different

Australia, like many other markets, is currently experiencing the rise of the ‘Millennial Generation’, the all-embracing label for those born between 1980 and 2000. Often maligned as the “me me …

White Paper – SMSFs The Next Wave

Excerpt The self managed super fund (SMSF) sector has been through a period of immense growth since its inception, to become the largest part of the $2 trillion Australian superannuation …

Want to read more? Download the full paper

Putting the ‘why’ back into your brand

Consumer habits are changing rapidly, and the daily salvo of marketing messages is at the core of the transformation. In the 1970s, we were delivered an average 500 ads a …