CoreData’s Member Growth research provides superannuation funds with ways to attract new members and leverage organic growth within their membership. The research provides insight on the following challenges facing the industry today:
• How funds can differentiate themselves from the pack in order to attract new members
• How funds can expand the relationship they have with existing members
• How to engage with, acquire and retain members
• What members look for when choosing a fund/what would compel them to switch
• What services new members expect from their fund
See the results of what we uncovered below.