To make a big change start small, start now, and start with yourself

At CoreData we have recently embarked on a discipline of filling in timesheets correctly and submitting them by close of business on Friday every week. It’s a small but important …

What catching footballs taught me about business intelligence

Recently I had the honour of playing as goalkeeper for a team in the 2018 ASEAN Futsal Club Championship in Yogyakarta, Indonesia, where we placed second, the best result of …

A guide to capturing the core-affluent consumer online

Online mortgage application systems are fast becoming a preferred way for “core-affluent” consumers to compare home-loan options and find loans, a new report by CoreData Research’s Mortgage Intelligence Unit (MIU) …

How to stop ‘customer-centricity’ being a meaningless mantra – part two

The challenge facing any organisation seeking to develop a truly customer-centric culture is how to get past paying lip service to an ideal and build a focus on customers into …

How to stop ‘customer-centricity’ being a meaningless mantra – part one

The inescapable mantra across businesses (even government) today, is that the “customer” is at the core of what they do – the idea that “we live to serve”. While many …

Why lazy customers could save you today but kill you tomorrow

In most businesses, customer apathy is not a good thing. If your customer is apathetic, they’re unlikely to feel loyal towards your business, let alone be an advocate for your …

The advantages of a more agile research approach in fast-changing markets

In an environment where there has never been more information readily available to all, consumers and business decision makers alike must have quicker access than ever before to deep research …

Distilling the signals from the noise to map a better path forward

I was once told that the words “data analytics” make business executives go deaf. They are barraged daily with articles, blogs, consultants, salesman, and colleagues talking to them about the …

Better together: why the ‘super collective’ is the future for advisers and licensees

Since the early 2000s when Financial Services Reform (FSR) introduced the concept of the Australian financial services licence (AFSL), licensees and advice businesses have generally developed as separate entities. Advice …

Facebook, Cricket and the endless search to know the Customer

Over the last few months, those in the business of crisis management have been gifted more fodder for promoting their services than they could ever have hoped to get their …