Want to grow revenue without taking on more staff?

Growing a service-based business isn’t easy. Often it can feel like a balancing act – take on new staff too early and you risk introducing cost without any guarantee of …

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The 5 key barriers to integrating advanced marketing analytics

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years. The first movers are well and truly gone; marketing analytics …

The Dangers of Extrapolation and Automation

With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …

The Nexus of Nous – tales from the Tower of Babel

The snowballing complexities manifested by our increasingly competitive technological world are bringing a timeless challenge to the fore – growth aspirations that end up building a Tower of Babel. Success …

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The struggle with DIY Analytics platforms

“Raw data is both an oxymoron and a bad idea; to the contrary, data should be cooked with care.” – Bowker, 2005 The number of analytics platform providers has grown …

Robo-advice: hype or hero?

Few emerging products have generated the hype that surrounds robo-advice in 2017. Federal Treasurer Scott Morrison backed robo-advice at a G20 conference in Germany earlier this year as a solution …

The danger of dumbing it down

From an early age I have been fascinated in what makes people tick (maybe it’s no wonder having psychologists as parents). I remember one experience as a child when the …

Using “simple” analytics to transform business decisions

Recent years have seen the burgeoning growth of data science and ‘insights’ teams to make sense of the large amounts of data that corporations have at their fingertips. This is …