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A Simple Way for Financial Services to Drive Customer Engagement

Recently I celebrated a birthday and found an email in my inbox, which – much to my surprise – was a birthday note from a restaurant that I had only …

Robo-advice: hype or hero?

Few emerging products have generated the hype that surrounds robo-advice in 2017. Federal Treasurer Scott Morrison backed robo-advice at a G20 conference in Germany earlier this year as a solution …

Just good enough is enough

‘Nothing but the best will do’ is usually what consumers expect of financial services providers, including super funds. Consumers want the best fees, the best returns, the best service, the …

Marketing to Millennials: Why They Are That Different

Australia, like many other markets, is currently experiencing the rise of the ‘Millennial Generation’, the all-embracing label for those born between 1980 and 2000. Often maligned as the “me me …

Market Segmentation – is it still relevant?

There’s no denying digital marketing is the flavour of the month (year, decade, century, millennium), and it’s a major growth engine for many businesses. However, the digital landscape has created …

Customer vs. Product centric: Why your customer must come first

In business, it’s easy to prattle on about yourself, your products and services. The problem is, in our uber-competitive world, talking about yourself to customers is exactly what won’t win …

Harnessing content: three tips to improve your content marketing strategy

The content ‘bug’ has bitten marketers across all businesses: blogs, vlogs, infographics, interactive… content marketing has exploded. The challenge is in getting cut through with your content, making it something …