Fending off the march of the passive

2017 is a difficult year to be an active fund manager. Passively managed products have well and truly taken off. Exchange traded funds (ETFs) have grown to amass US$4tn in …

Avoiding common research traps

Kristen Turnbull, Director CoreData WA talks on Business Women Australia’s Podcast series about how to make sure you get effective outcomes from your research. Listen to the podcast below. http://www.coredata.com.au/blog/wp-content/uploads/2017/08/how-to-avoide-the-common-research-traps.mp3

Data is in the eye of the beholder

The role of data in customer experience, digital optimisation and driving growth is expanding in mid to large Australian businesses. The government recently acknowledged this via a $162 million investment …

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The struggle with DIY Analytics platforms

“Raw data is both an oxymoron and a bad idea; to the contrary, data should be cooked with care.” – Bowker, 2005 The number of analytics platform providers has grown …

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A simple way for financial services to drive customer engagement

Recently I celebrated a birthday and found an email in my inbox, which – much to my surprise – was a birthday note from a restaurant that I had only …

Robo-advice: hype or hero?

Few emerging products have generated the hype that surrounds robo-advice in 2017. Federal Treasurer Scott Morrison backed robo-advice at a G20 conference in Germany earlier this year as a solution …

Just good enough is enough

‘Nothing but the best will do’ is usually what consumers expect of financial services providers, including super funds. Consumers want the best fees, the best returns, the best service, the …

Marketing to Millennials: Why They Are That Different

Australia, like many other markets, is currently experiencing the rise of the ‘Millennial Generation’, the all-embracing label for those born between 1980 and 2000. Often maligned as the “me me …

Market Segmentation – is it still relevant?

There’s no denying digital marketing is the flavour of the month (year, decade, century, millennium), and it’s a major growth engine for many businesses. However, the digital landscape has created …

Customer vs. Product centric: Why your customer must come first

In business, it’s easy to prattle on about yourself, your products and services. The problem is, in our uber-competitive world, talking about yourself to customers is exactly what won’t win …

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