Be authentically good when dealing with customers’ data

Business must earn trust or feel the heavy hand of government intervention. Tai Rotem explains. Time is running out for business to self-regulate how it uses customers’ data. Every time …

A new challenger in the quest to keep the customer

How time flies. About 10 years ago I was at an industry leaders meeting (over breakfast, because “leaders” get up early!!) and I was struggling with my decision to reach …

Why trust is at the heart of the customer experience

It’s little wonder that trust in Australian institutions has hit a five-year low. According to the latest Edelman Trust Barometer, trust levels have collapsed in the last two years across …

Is awareness the holy grail when it comes to measuring your brand?

Brand Tracking is one of the common ways for businesses to assess what people think about their brand and can provide some valuable insight into which areas to focus the …

Want to grow revenue without taking on more staff?

Growing a service-based business isn’t easy. Often it can feel like a balancing act – take on new staff too early and you risk introducing cost without any guarantee of …

Symptoms of success

What really drives success? Countless people’s works have tried to pin it down and our performance-driven society’s obsession with KPIs suggests we desperately want to pursue it in a systematic …

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The 5 key barriers to integrating advanced marketing analytics

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years. The first movers are well and truly gone; marketing analytics …

Avoiding common research traps

Kristen Turnbull, Director CoreData WA talks on Business Women Australia’s Podcast series about how to make sure you get effective outcomes from your research. Listen to the podcast below. http://www.coredata.com.au/blog/wp-content/uploads/2017/08/how-to-avoide-the-common-research-traps.mp3

The Dangers of Extrapolation and Automation

With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …

Young Social Changemakers – a report on young Australians in social enterprise

Excerpt Young Social Changemakers Report CoreData’s Young Social Changemakers Report 2017 reveals the opportunities and challenges faced by Australia’s young social entrepreneurs (under 30 years old) and the benefits these …