Is awareness the holy grail when it comes to measuring your brand?

Brand Tracking is one of the common ways for businesses to assess what people think about their brand and can provide some valuable insight into which areas to focus the …

Want to grow revenue without taking on more staff?

Growing a service-based business isn’t easy. Often it can feel like a balancing act – take on new staff too early and you risk introducing cost without any guarantee of …

Symptoms of success

What really drives success? Countless people’s works have tried to pin it down and our performance-driven society’s obsession with KPIs suggests we desperately want to pursue it in a systematic …

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The 5 key barriers to integrating advanced marketing analytics

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years. The first movers are well and truly gone; marketing analytics …

Avoiding common research traps

Kristen Turnbull, Director CoreData WA talks on Business Women Australia’s Podcast series about how to make sure you get effective outcomes from your research. Listen to the podcast below. http://www.coredata.com.au/blog/wp-content/uploads/2017/08/how-to-avoide-the-common-research-traps.mp3

The Dangers of Extrapolation and Automation

With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …

Young Social Changemakers – a report on young Australians in social enterprise

Excerpt Young Social Changemakers Report CoreData’s Young Social Changemakers Report 2017 reveals the opportunities and challenges faced by Australia’s young social entrepreneurs (under 30 years old) and the benefits these …

The Nexus of Nous – tales from the Tower of Babel

The snowballing complexities manifested by our increasingly competitive technological world are bringing a timeless challenge to the fore – growth aspirations that end up building a Tower of Babel. Success …

Data is in the eye of the beholder

The role of data in customer experience, digital optimisation and driving growth is expanding in mid to large Australian businesses. The government recently acknowledged this via a $162 million investment …

CoreData announces the ‘Best of the Best’ 2017 Australian Licensee Award Winners

CoreData announces the ‘Best of the Best’  2017 Australian Licensee Award Winners CoreData has been conducting research and benchmarking the ‘Best of the Best’ Licensees in Australia since 2002. Again …

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