Closing the information gap to make better decisions

Information. There’s a lot of it and sometimes we don’t know what to do with it all. Each day we sift through huge amounts, trying to determine what we should …

So much data, so little time: how AI is changing market research

The ability of machines to perform the same tasks as humans through a process of learning from experience, reading qualitative and quantitative data and adjusting to new inputs creates both …

A guide to capturing the core-affluent consumer online

Online mortgage application systems are fast becoming a preferred way for “core-affluent” consumers to compare home-loan options and find loans, a new report by CoreData Research’s Mortgage Intelligence Unit (MIU) …

The advantages of a more agile research approach in fast-changing markets

In an environment where there has never been more information readily available to all, consumers and business decision makers alike must have quicker access than ever before to deep research …

Can money open the door to happiness?

The recent news of the tragic suicides of two high profile individuals, Kate Spade and Anthony Bourdain, is a timely reminder that money can’t buy happiness. It’s also a gentle …

Chicken Little, ostriches and the real role of leaders

On June 4 and 5 the heads of leading financial planning licensees met in the Blue Mountains west of Sydney for the annual Professional Planner Licensee Summit. It’s fair to …

CoreData Announces The 2018 Australian Licensee Award Winners

CoreData Announces The 2018 Australian Licensee Award Winners Changes to adviser loyalty, satisfaction and needs have driven significant swings for some licensee’s in the Annual CoreData Licensee Survey – highlighting …

Rubbish in, rubbish out. The art of asking the right questions

Rubbish in, rubbish out. The art of asking the right questions My three-year old has just hit the “why” stage. “Where are we going mummy?” To the shops. “Why?” To …

What the Aged Care Industry can learn from Financial Planners

On the face of it, the aged care and financial planning sectors are worlds apart. One is undergoing deregulation while the other is fending off the legislators with a big …

Footy, Millennials and Segmentation

Last Sunday Essendon lost to Melbourne in the AFL and a story to make the media rounds was Brendon Goddard’s on-field spat with a few of his younger teammates. What …