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The 5 key barriers to integrating advanced marketing analytics

Implementing and integrating advanced marketing analytics is one of the toughest decisions facing many businesses over the past few years. The first movers are well and truly gone; marketing analytics …

Avoiding common research traps

Kristen Turnbull, Director CoreData WA talks on Business Women Australia’s Podcast series about how to make sure you get effective outcomes from your research. Listen to the podcast below. http://www.coredata.com.au/blog/wp-content/uploads/2017/08/how-to-avoide-the-common-research-traps.mp3

The Dangers of Extrapolation and Automation

With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …

Young Social Changemakers – a report on young Australians in social enterprise

Excerpt Young Social Changemakers Report CoreData’s Young Social Changemakers Report 2017 reveals the opportunities and challenges faced by Australia’s young social entrepreneurs (under 30 years old) and the benefits these …

The Nexus of Nous – tales from the Tower of Babel

The snowballing complexities manifested by our increasingly competitive technological world are bringing a timeless challenge to the fore – growth aspirations that end up building a Tower of Babel. Success …

Data is in the eye of the beholder

The role of data in customer experience, digital optimisation and driving growth is expanding in mid to large Australian businesses. The government recently acknowledged this via a $162 million investment …

CoreData announces the ‘Best of the Best’ 2017 Australian Licensee Award Winners

CoreData announces the ‘Best of the Best’  2017 Australian Licensee Award Winners CoreData has been conducting research and benchmarking the ‘Best of the Best’ Licensees in Australia since 2002. Again …

Start running your NFP like a business

If you’re running a business in Perth, chances are you’re doing it tough. Perth property prices have been falling due to a sharp slowdown in WA’s population growth; median rents …

Implement or die – rinse and repeat

In the Part 1 of this blog we explored the importance of Action Research i.e. the need to implement research rather than just comfort ourselves by basking in the warm …

Implement or die – action research

With an increasing focus on evidence based decision making in this digital age information, few pundits still question the need to inform business decisions, marketing strategy, product development and CRM …

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