Why trust is at the heart of the customer experience

It’s little wonder that trust in Australian institutions has hit a five-year low. According to the latest Edelman Trust Barometer, trust levels have collapsed in the last two years across …

Is awareness the holy grail when it comes to measuring your brand?

Brand Tracking is one of the common ways for businesses to assess what people think about their brand and can provide some valuable insight into which areas to focus the …

Want to grow revenue without taking on more staff?

Growing a service-based business isn’t easy. Often it can feel like a balancing act – take on new staff too early and you risk introducing cost without any guarantee of …

The Dangers of Extrapolation and Automation

With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …

Data is in the eye of the beholder

The role of data in customer experience, digital optimisation and driving growth is expanding in mid to large Australian businesses. The government recently acknowledged this via a $162 million investment …

CoreData announces the ‘Best of the Best’ 2017 Australian Licensee Award Winners

CoreData announces the ‘Best of the Best’  2017 Australian Licensee Award Winners CoreData has been conducting research and benchmarking the ‘Best of the Best’ Licensees in Australia since 2002. Again …

What West Aussies’ parochialism means for your business

Whether we like to admit it, us Western Australians are a parochial bunch. Pretty much everywhere outside of WA is affectionately referred to as “over east”. When people from Perth …

The importance of measuring your brand

Is your brand delivering on its promises? For a consumer, the failure of a brand to meet its promises is normally a bitter pill to swallow. Therefore, the onus is …

Putting the ‘why’ back into your brand

Consumer habits are changing rapidly, and the daily salvo of marketing messages is at the core of the transformation. In the 1970s, we were delivered an average 500 ads a …

What can you learn from the best brands in the world?

What can we learn from some of the world’s best brands? For every brand superstar, such as Bunnings, there’s the story of a failed competitor like Masters. This clearly begs …

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