The Dangers of Extrapolation and Automation

With the rise of artificial intelligence and machine learning the one word that comes to mind is “automation”. Especially in marketing, algorithms such as next best offer, customer churn and …

The Nexus of Nous – tales from the Tower of Babel

The snowballing complexities manifested by our increasingly competitive technological world are bringing a timeless challenge to the fore – growth aspirations that end up building a Tower of Babel. Success …

Data is in the eye of the beholder

The role of data in customer experience, digital optimisation and driving growth is expanding in mid to large Australian businesses. The government recently acknowledged this via a $162 million investment …

CoreData announces the ‘Best of the Best’ 2017 Australian Licensee Award Winners

CoreData announces the ‘Best of the Best’  2017 Australian Licensee Award Winners CoreData has been conducting research and benchmarking the ‘Best of the Best’ Licensees in Australia since 2002. Again …

What West Aussies’ parochialism means for your business

Whether we like to admit it, us Western Australians are a parochial bunch. Pretty much everywhere outside of WA is affectionately referred to as “over east”. When people from Perth …

The importance of measuring your brand

Is your brand delivering on its promises? For a consumer, the failure of a brand to meet its promises is normally a bitter pill to swallow. Therefore, the onus is …

Putting the ‘why’ back into your brand

Consumer habits are changing rapidly, and the daily salvo of marketing messages is at the core of the transformation. In the 1970s, we were delivered an average 500 ads a …

What can you learn from the best brands in the world?

What can we learn from some of the world’s best brands? For every brand superstar, such as Bunnings, there’s the story of a failed competitor like Masters. This clearly begs …

Reason to believe: How do you back up your brand promise?

Business can be tough. You’ve might have a brilliantly-conceived product or service. Your marketing is attracting potential customers, and you and your marketing team, have completed a stellar job showing …